Dear Baby Creatives: The brief is not the enemy
Dear Baby Creatives, The brief is not the enemy. Is it restrictive, reductive, and occasionally written by someone who doesn’t fully understand exactly what creative does? Absolutely. But even that …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …
Dear Baby Creatives: Advertising movies aren’t real life
Dear Baby Creatives, I mean, of course advertising movies aren’t real life. They’re movies. (If you haven’t grasped that fictional movies are fiction, you’ve got bigger issues than ad industry …
Dear Baby Creatives: You’re worth more than Exposure.
Dear Baby Creatives, When you’re just starting out, you might be tempted to take any job that comes at you, even if it’s for little to no pay, just to …
Dear Baby Creatives: What dues-paying isn’t
Dear Baby Creatives, Last week, we looked at the general concept of dues-paying for ad industry newbies and why, in the end, you should take a deep breath and suck …
Dear Baby Creatives: Why dues-paying is a thing
Dear Baby Creatives, I have never, not once, regretted going to work in the advertising industry. (Other people certainly feel differently. This is just me.) Has my experience in the …
Dear Baby Creatives: How to fill an empty copywriting portfolio
Dear Baby Copywriters, Congratulations on choosing one of the few fields that let you use your creative writing skills while also making an amount of money. I’m sorry that all …