The five best ads never to run during the Super Bowl
If you’d tried to run an ad during this year’s Super Bowl (I can say that, right? I can say “Super Bowl”?) you would have paid around $5.6 million for …
Three mistakes Peloton made that you don’t have to
I’m sure I don’t have to remind you about the bizarre “Peloton Wife” ad that aired a couple of months ago, but I’m going to anyway. The ad tells the …
The 2019 Weepies
The holidays tend to be an emotional time. There’s a lot of lots. Lots of togetherness. Lots of food. Lots of stress, crowds, and expenses. Lots of people you haven’t …
Ads I Wish I’d Made
I’ve been interested in advertising — like, as in doing advertising — since I was a little kid. I was about seven when my cousins came to visit and brought …
Everyone hates your autoplay videos.
Farmers Insurance Group recently pulled a million-dollar advertising deal with G/O Media after editorial staff spoke openly about how autoplay video ads are the absolute worst. Things haven’t been smooth …
Five underappreciated advertising icons worthy of a Halloween costume
Mr. Clean. The Brawny Man. The Jolly Green Giant (and the Little Green Sprout). Don’t get me wrong — they’re all classic costumes, and any advertising professional should be proud …
Four times brand Twitter was so totally on top of it
Just to get this out of the way: Yes, obviously, the objectively best use of fast-moving brand Twitter is when you can tweet at KLM and they immediately deploy an …