Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
INAPPROPRIATE.
Kraft no longer wants you to send noods. Early this month, in celebration of National Noodle Day (which is, apparently, a thing), Kraft encouraged comfort-food enthusiasts to send each other …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
5 pharmaceutical ad tropes that look pretty good right about now
It’s funny consuming media these days. I know I’m not the only person who does it — watches a show or sees a commercial with four un-masked people meeting up …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Every COVID-19 ad ever (or, Caperton Phones It In)
Well, your girl managed to pull a shoulder muscle doing Pilates. It’s kind of agonizing. Why did I mention it? 1. It’s the first time in forever that I’ve injured …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
Today in fast-food advertising: mouth-watering vs. stomach-turning
I love a good cheeseburger. And not in a “I’m not like other girls, I like junk food” kind of way — more in a “if you haven’t had a …
The five best ads never to run during the Super Bowl
If you’d tried to run an ad during this year’s Super Bowl (I can say that, right? I can say “Super Bowl”?) you would have paid around $5.6 million for …