On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
5 pharmaceutical ad tropes that look pretty good right about now
It’s funny consuming media these days. I know I’m not the only person who does it — watches a show or sees a commercial with four un-masked people meeting up …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Every COVID-19 ad ever (or, Caperton Phones It In)
Well, your girl managed to pull a shoulder muscle doing Pilates. It’s kind of agonizing. Why did I mention it? 1. It’s the first time in forever that I’ve injured …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
Today in fast-food advertising: mouth-watering vs. stomach-turning
I love a good cheeseburger. And not in a “I’m not like other girls, I like junk food” kind of way — more in a “if you haven’t had a …
The five best ads never to run during the Super Bowl
If you’d tried to run an ad during this year’s Super Bowl (I can say that, right? I can say “Super Bowl”?) you would have paid around $5.6 million for …
Three mistakes Peloton made that you don’t have to
I’m sure I don’t have to remind you about the bizarre “Peloton Wife” ad that aired a couple of months ago, but I’m going to anyway. The ad tells the …
The 2019 Weepies
The holidays tend to be an emotional time. There’s a lot of lots. Lots of togetherness. Lots of food. Lots of stress, crowds, and expenses. Lots of people you haven’t …