Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …
Brand-on-brand Twitter
Anyone who works in brand social media can tell you that it’s super-fun and easy all the time HAHAHA no, sometimes it’s super-fun and sometimes it’s a desperate slog for …
Welcome, Super Bowl newbies
Super Bowl Sunday has traditionally been the Big Game for football teams and advertisers alike. And this past one, as… I don’t know, some team faced off against some other …
Robinhood’s brand-management fail
You might not know a lot about the stock market. You might not even own stock — just over 50 percent of people do. But you might have developed an …
New Year, New You, New Brand
The new year has always been a time for new beginnings, life improvements, commitment to something better. Why? Because. Because it just has. We see the fresh calendar, and we …
The 2020 Weepies
You’d think 2020 would be an easy year for Weepy ads — it’s been a rough year for everyone, culminating in a holiday season that will be very different from …
Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
INAPPROPRIATE.
Kraft no longer wants you to send noods. Early this month, in celebration of National Noodle Day (which is, apparently, a thing), Kraft encouraged comfort-food enthusiasts to send each other …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
5 pharmaceutical ad tropes that look pretty good right about now
It’s funny consuming media these days. I know I’m not the only person who does it — watches a show or sees a commercial with four un-masked people meeting up …