Three brands that didn’t screw up Pride Month
Pride Month, that annual celebration of the LGBTQ+ community, is both a great party and an important acknowledgment of LGBTQ+ people’s right to freely and unashamedly exist. (If you’re reading …
Ad Campaigns That Haven’t Gotten Old
I’m a bit of an advertising gourmand. I know, theoretically, I should have the highest of standards for the industry that has become my life, and I do. But no …
The CGC Participation Trophy: Funeral Home Edition
I love a challenge. When, as a baby creative, I was building out my college portfolio, I assigned myself a spec STI prevention campaign for the CDC just to see …
Oh, honey, no: Listening-to-your-audience edition
Dealing with tampons is gross. (Have I completely lost you there? The bounce rate on this post is going to be monumental.) (And it’s not going to get a whole …
Aww, man: The most disappointing brand April Fools’ pranks
April Fools’ Day can be a fun one for advertising people. It’s hardly mark-your-calendars fun, really, but it’s fun to have the freedom to think up non-campaign-related, mildly off-brand high …
Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …
Brand-on-brand Twitter
Anyone who works in brand social media can tell you that it’s super-fun and easy all the time HAHAHA no, sometimes it’s super-fun and sometimes it’s a desperate slog for …
Welcome, Super Bowl newbies
Super Bowl Sunday has traditionally been the Big Game for football teams and advertisers alike. And this past one, as… I don’t know, some team faced off against some other …
Robinhood’s brand-management fail
You might not know a lot about the stock market. You might not even own stock — just over 50 percent of people do. But you might have developed an …
New Year, New You, New Brand
The new year has always been a time for new beginnings, life improvements, commitment to something better. Why? Because. Because it just has. We see the fresh calendar, and we …