Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Ads I Wish I’d Made: No Decision Without Us
CoorDown has released their annual video in honor of World Down Syndrome Day 2025, which is tomorrow, March 21. And I Wish I’d Made it because I would have loved …
The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
APPROPRIATE: Proof Porsche knows how to make SFW ads
In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude. Like, pushed them hard. Like, sometimes …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
The 2024 Weepies
It’s the day we’ve all been waiting for: the 2024 Weepies, our annual celebration of holiday ads that make you cry. The holidays are always a great source of sentimental …
The Three Best Football(-Adjacent) Ad Campaigns of All Time
If you missed UGA’s domination (har) of Georgia Tech for the seventh year in a row in the 118th annual Clean, Old-Fashioned Hate, you… are like many people, because viewership …
Twitter, X, and How to Set $5 Billion in Brand Equity On Freaking Fire
I’ve never embraced the “X” branding as a replacement for “Twitter.” Honestly, I’ve never even really gotten into the “X, formerly known as Twitter” rap common to Actual For-Real journalists …
ACTUALLY RELATED TO ADVERTISING: Two Olympic ads are big losers
WE’RE BACK, BABY. I do not know WHAT was going on a couple of weeks ago, but it’s over, or at least over enough to let the grumpy, negative side …
5 more government social media teams that are having way too much fun*: Edition of Transportation
*Which is to say, exactly the right amount of fun “BridgeFest is like the Utah Coachella.” Which is pretty much all you need to know about this, our newest celebration …