My love of advertising started at age seven when I produced a 30-second TV commercial for my pink and purple Huffy bicycle (“Pinky, the Bicycle for All Your Needs.” Hey, I was seven). It continued through an elementary school assignment in which we were meant to write short essays about ourselves; I crafted an ingenious print ad (and was yelled at, because we were supposed to be writing essays). In my high school French class, it was a commercial, all in French, for the Guillotronique — a handy, portable, suitcase-sized guillotine that was a companion piece to the Noose-o-Matique. In college, I discovered, to my joy, that advertising was an actual field of academic study, and when I started to learn about the message strategy and creative skills behind the stuff I liked already, I was well and truly hooked. And it ruined me for watching TV, too. My friends can’t sit with me through commercials.
Fast forward an indeterminate number of years, and I have under my belt brochures, TV commercials, print ads, billboards, postcards, booklets, videos, posters, websites, holiday cards, comic strips, shorts, radio ads, feature articles, magazines, multimedia slideshows, and a couple of t-shirts. I write a lot, and I feel comfortable in saying that I’m good at it. I’ve developed a talent for finding the beauty in technology and the interesting in some dismally boring subjects — and the marketing appeal in businesses, products, individuals, and concepts that don’t, on the surface, necessarily look all that appealing.
Clearly, I have some things to say about some things. And now you get to hear it.
Give me a shout.
Want to talk? Shoot me an email at cg@capertongillett.com, call me at 205.924.3266, or track me down on social media.
