Bonus Fun Time: Work-From-Home merit badges
Well, just look at you, work-from-homers! You’ve been working hard to adapt to a new work-from-home environment, and I’m proud of you. (Assuming you’ve actually been working hard to adapt …
12 tools that help me focus when it’s really SQUIRREL
Knock, knock. Who’s there? Kid with ADHD. Kid with ADHD — Want to go ride bikes? I’m allowed to make that joke, because I have what doctors refer to as …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
The Queen’s Speech
In these difficult times… I’ve got nothing. Everyone else is starting all their copy with “in these difficult times…” so I thought I’d join in. Wait! I’ve got one: In …
Two Truths and a Lie: Work From Home edition
Three things you should know about me: 1. I’ve been working from home exclusively for nearly four years now. 2. I love it. 3. I’m also kind of done with …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …
Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
So you’re going to be working remote (whether you want to or not): Tips for workers and agencies
From the first tourist who came back from vacation with a suitcase full of the novel coronavirus, people of all scientific and non-scientific stripes have been speculating as to how …
Stay with me here: Maybe all corporate-speak isn’t bad
Corporate jargon is derided universally, with the possible exception of people who insist on using it. (And for all we know, those people die inside a little more every time …
Blog in the Time of Cholera: Communicating responsibly during an epidemic
Coronavirus panic serves no one — but you gotta admit, it’s pretty hard not to sometimes. Within the week prior to this posting (March 2, 2020), the U.S. has experienced: …