The Client: Daxko, a Birmingham-based tech company that develops and implements operations software for YMCAs and JCCs

The Challenge: When they prepared to launch their newest product, Daxko Engage, enhancing their Operations software and helping centers better engage and serve their communities, they wanted a video that gave prospective users a look at the software but, more significantly, to help them really understand the real influence they have on their members and why they need Daxko Engage.

The Solution: We gave them two. They brought in over $1 million in sales leads within a week of the first video's launch, so they came back for a second one that demonstrated the software itself.

The Credit: Agency: o2ideas; art director: Jenny Burrows; editing: Outpost Pictures



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