The Client: Daxko, a Birmingham-based tech company that develops and implements operations software for YMCAs and JCCs

The Challenge: Help prospective users understand the influence they have on their members, and how implementing Daxko's newest product, Daxko Engage, can help them better engage and serve their communities.

The Solution: We gave them two. The first video showed the variety of members who visit the centers, why they come, what might be going on in their lives that we can't always see, and how real engagement with their community center can be important for their quality of life. Daxko brought in over $1 million in sales leads within a week of the first video's launch, so they came back for a second one that demonstrated the software itself.

The Credit: Agency: o2ideas; art director: Jenny Burrows; editing: Outpost Pictures