The Client: Avadian Credit Union

The Challenge: Introduce the updated, friendlier branding of an established and much-beloved credit union.

The Solution: People who bank with a credit union have a close, personal relationship with that institution — they're not just customers but members. Avadian has a more than 80-year history in the area, so updating the brand was a delicate process. The new brand had to be friendly and accessible to attract new members while still honoring the credit union's history and the existing members who have trusted it for their financial future. This site, redesigned and rewritten in its entirety, walks that line and helps all members feel good about the credit union — their credit union.

The Site: Avadian Credit Union

The Credit: Agency: FitzMartin; copywriters: yours truly, Mac Logue