The Client: Buffalo Rock Company, a regional soft drink bottler
The Challenge: Celebrate the 100th birthday of a beloved grape soda as it truly deserves to be celebrated.
The Solution: Those who grew up outside of the Southeast might not appreciate precisely how great a fixture Grapico is in its native land. Trust me: It is. In honor of the soda’s 100th anniversary, we honored the exceptionally Southern Southern Thing that Grapico is. As part of that campaign, print ads pointed out exactly what that entails—as Southern as an empty bread aisle in preparation for a snowy forecast, or as Southern as mac and cheese as a vegetable option at a meat-and-three. (These print ads took home gold hardware at the 2017 AAFB Birmingham ADDYs.)
The Credit: Agency: o2ideas; copywriters: yours truly, Howard Pearlstein; art directors: Jenny Burrows, Ellen Hutchings, Rob Hardison
