The Client: Honda Manufacturing

The Challenge: Show that the pillars of Honda's commitment to social responsibility -- community, inclusion, innovation, environment, diversity, and education -- are more than just words.

The Solution: Honda is best known, of course, for making cars. But the most important things they make aren't available in San Marino Red: connections amid diversity. A healthier environment. Dreams and possibilities. This suite of ads communicates the importance of those priorities to audiences that want to know that Honda cares.

The Credit: Agency: o2ideas; copywriters: art director: Ellen Hutchings