Southern Research Insight

The Client: Southern Research, a leading research institution taking on the world’s hardest problems

The Challenge: Reach current and prospective donors to show recent accomplishments and future potential that depends on their generosity.

The Solution: Southern Research’s annual Insight publication provides an overview of the discoveries SR has made over the past year, whether it’s progress toward a cure for Alzheimer’s, a new approach to environmental protection, economic recovery in depressed regions, STEM education, or their many other world-changing initiatives. By translating the hard science into meaningful stories, we can make real connections with generous individuals and organizations who are inspired to give from the heart.

The Credit: Agency: Brand Neue Company; creative director: Brooke Smith

The Goods: Southern Research Insight 2018;  Southern Research Insight 2017