Pharm to Table

The Client: RxBenefits, a pharmacy benefits optimizer.

The Challenge: Bring clarity to the complex pharmacy benefits industry for benefit advisors and employers.

The Solution: Pharm to Table started out as a small-scale menu of educational offerings for clients, and then grew wildly out of control until it became a much larger-scale initiative bringing clarity about a complex industry to clients, members, consultants, and the public at large. I was excessively proud to come up with "Pharm to Table" (and then, for the corresponding podcast, "Pharmland") during the branding process, because the only thing better than a good pun is a good pun that goes public for general appreciation. I also got to write copy, write content, help with the development of the podcast, and get a little, goofy thrill every time someone said “Pharm to Table” and then paused and said, “That is so good.” (What can I say? No one’s all “no 'I' in 'team'" 100 percent of the time.)

The Credit: RxBenefits Marketing

The Goods: Here's the page. (Highlights: What Benefit Advisors Should Tell Their Clients About Discount Drug Programs; 340B Double Dipping: Not Just for Medicaid)

And the podcast on Spotify.