Buffalo Rider Branding

The Client: Buffalo Rock Company, a regional soft drink bottler

The Challenge: Introduce the world to the product of an exciting new collaboration between a soft drink bottler and a craft brewery.

The Solution: What, precisely, is a shandy? It's a beer mixed with a fruity beverage like lemonade — or a spicy one like Buffalo Rock Ginger Ale. When Buffalo Rock and Birmingham craft brewery Good People decided to collaborate on an inspired blend of their signature beverages, my agency was called upon to brand the delicious results. And it wasn't just a name and logo — it was a tagline, copy, coasters, and even a custom-made tap handle. We can't take full credit for the popularity of the shandy, because it was fresh, light, spicy, and utterly drinkable. But we can take credit for the fact that beer connoisseurs across the city were asking for a Buffalo Rider by name.

The Credit: Agency: o2ideas; art directors: Rob Hardison,  Ellen Hutchings