Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
The three best presidential speechwriters of the modern era
Now, people have differing opinions about the outcome of the election (I think I’ve made it apparent which side I fall on), but I think we can all agree that …
The Momentous Writings of the Notorious RBG
This week, we lost a part of jurisprudential history, a defender of human rights, a trailblazer for women, and, more importantly, a strong and brilliant woman. Ruth Bader Ginsburg has …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
Four things you should be able to expect from your freelance copywriter
So you’ve decided to hire a freelance copywriter. Your staff is overworked, or you’re entering a growth phase, or a huge new initiative just dropped on you, or you tried …
How to not need me to write for you
Yes, I am arguably launching my blog by potentially torpedoing my career. A lot of my clients hire me because they’re busy: They’re in a growth period, and they don’t …