Why, and when, and how to break the rules of writing, and why you maybe shouldn’t
You rebel, you. You rulebreaker. You’re audacious. And you know what? That’s cool. That’s not the end of the world. If you know why the rules are there, and you …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …
Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …
Words matter. (Note: Only mildly political here)
Note: There’s a political bit in here, but you’ll get plenty of warning, if you’re not into that stuff. I am fairly dedicated to words. I don’t know if this …
Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
The three best presidential speechwriters of the modern era
Now, people have differing opinions about the outcome of the election (I think I’ve made it apparent which side I fall on), but I think we can all agree that …
The Momentous Writings of the Notorious RBG
This week, we lost a part of jurisprudential history, a defender of human rights, a trailblazer for women, and, more importantly, a strong and brilliant woman. Ruth Bader Ginsburg has …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
Four things you should be able to expect from your freelance copywriter
So you’ve decided to hire a freelance copywriter. Your staff is overworked, or you’re entering a growth phase, or a huge new initiative just dropped on you, or you tried …