One from the Vault: That’s What She Proclaimed
Note: This piece predates my freelance career considerably — we’re talking about the era of sparkly vampires, here, c. July 2009 — but the plague of writers afraid to use …
7 Tips You Haven’t Already Read a Thousand Times for Overcoming Copywriter’s Block
Before you immediately assume you’ve read this post a million times before: You haven’t. And there are, to be sure, a million posts about overcoming writer’s block. And they’re full …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
Oh, honey, no: Copywriters vs. content writers
Recognize this? (It belonged to your father.) I’ve seen the non-annotated version floating around, sometimes with commentary (h/t Flint Cohen, most recently), and I’ve certainly heard the sentiment expressed. And …
Your handy Autism Month messaging guide
So, April 1 is the first day of World Autism Month, also known as Autism Awareness Month, also known as Autism Acceptance Month, also known as “Welp, Here We Go” …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …
Drowning in the Deepest of Dives
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …
Baltimore’s comma-dumbass COVID campaign
In our household, there’s a phenomenon known as “comma dumbass.” It shows up when you say something that sounds like it ends in “dumbass,” and probably should end in “dumbass,” …
The 2021 Olympics Ads Olympics* (*please don’t sue me)
I know 2021 has been a weird year for anything Olympics-related because, well, there wasn’t supposed to be an Olympics in 2021. The Olympics were supposed to be last year, …