Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
Oh, honey, no: Copywriters vs. content writers
Recognize this? (It belonged to your father.) I’ve seen the non-annotated version floating around, sometimes with commentary (h/t Flint Cohen, most recently), and I’ve certainly heard the sentiment expressed. And …
Your handy Autism Month messaging guide
So, April 1 is the first day of World Autism Month, also known as Autism Awareness Month, also known as Autism Acceptance Month, also known as “Welp, Here We Go” …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …
Drowning in the Deepest of Dives
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …
Baltimore’s comma-dumbass COVID campaign
In our household, there’s a phenomenon known as “comma dumbass.” It shows up when you say something that sounds like it ends in “dumbass,” and probably should end in “dumbass,” …
The 2021 Olympics Ads Olympics* (*please don’t sue me)
I know 2021 has been a weird year for anything Olympics-related because, well, there wasn’t supposed to be an Olympics in 2021. The Olympics were supposed to be last year, …
Why, and when, and how to break the rules of writing, and why you maybe shouldn’t
You rebel, you. You rulebreaker. You’re audacious. And you know what? That’s cool. That’s not the end of the world. If you know why the rules are there, and you …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …