What if Nas was one of us?: Lil Nas X, Pro Digital Marketer
In which I ruin a good thing by over-analyzing it. As is my way. Unless you’ve been on a full media cleanse for the past six months, you’ve heard the …
On mastery
I’m not jealous of mastery. Okay, I am a little bit. (Who wouldn’t be?) But I’m more impressed with it. And fascinated. I love watching people who are masters at …
Ads I Wish I’d Made: Coronavirus Edition
I’ve mentioned that the path to my advertising career started at a young age, and that seeing Ads I Wish I’d Made played a part in keeping me on that …
Every COVID-19 ad ever (or, Caperton Phones It In)
Well, your girl managed to pull a shoulder muscle doing Pilates. It’s kind of agonizing. Why did I mention it? 1. It’s the first time in forever that I’ve injured …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Everyone hates your autoplay videos.
Farmers Insurance Group recently pulled a million-dollar advertising deal with G/O Media after editorial staff spoke openly about how autoplay video ads are the absolute worst. Things haven’t been smooth …