What if Nas was one of us?: Lil Nas X, Pro Digital Marketer
In which I ruin a good thing by over-analyzing it. As is my way. Unless you’ve been on a full media cleanse for the past six months, you’ve heard the …
Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …
What the eff is happening with TikTok?
I get it: You’ve only just worked out a TikTok ad campaign, or you’ve come up with a viable TikTok strategy for your brand, or you’re one of the three …