The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
Introducing: The Creepy Awards, Super Bowl LVII
I hadn’t planned to provide any further commentary about this year’s Super Bowl ads — I’ve already done my obligatory post — but I’ve received an actual, honest-to-dog request, which …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
So you don’t have a Super Bowl spot again this year.
So, yet again, the Big Game has rolled around and you don’t have a Super Bowl spot. Do you somehow think you’re alone in that? You’re not alone. Many of …
Welcome, Super Bowl newbies
Super Bowl Sunday has traditionally been the Big Game for football teams and advertisers alike. And this past one, as… I don’t know, some team faced off against some other …