Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
So. In a previous post, I addressed the question of whether it matters if content was written by ChatGPT and came up with the bold, definitive answer of “sometimes no, …
A couple of months ago, I shared an article I’d written that I’d enjoyed working on so much I felt compelled to talk about it. And lucky for me, that’s …
First off, this is y’all’s fault. I didn’t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post making fun of all the “how to clock ChatGPT” …
So, yeah, I ran across an article I wrote a while ago, and re-reading it over (like you do) I found myself thinking about how much I enjoyed writing it …
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
This one’s for the people who’ve been called “negative.” It’s for the wearers of Resting Bitch Face. It’s for the ones with a naturally deadpan delivery that sometimes confuses people …
Pardon my whining, but this is my blog, after all, and: Some ads make my life harder. Am I speaking professionally? Personally? Emotionally? Logistically? Is the ad industry getting me …
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …