Brand-on-brand Twitter
Anyone who works in brand social media can tell you that it’s super-fun and easy all the time HAHAHA no, sometimes it’s super-fun and sometimes it’s a desperate slog for …
Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …