How did brand social do on the CEO Kiss Cam Scandal?
Schadenfreude (noun, scha·den·freu·de): enjoyment obtained from the troubles of others So, the CEO and HR head of Astronomer decided to go on a date to a Coldplay concert with a …
5 more government social media teams that are having way too much fun*: Edition of Transportation
*Which is to say, exactly the right amount of fun “BridgeFest is like the Utah Coachella.” Which is pretty much all you need to know about this, our newest celebration …
5 more government social media teams that are having way too much fun*: Outdoorsy edition
*Which is to say, exactly the right amount of fun Anyone who’s done a significant amount of outdoorsy stuff knows that outdoorsy people are generally both really weird and really …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
5 government social media teams that are having way too much fun*
*Which is to say, exactly the right amount of fun As a former state employee, I can confirm any suspicions you might have that working for the government, even as …
Baltimore’s comma-dumbass COVID campaign
In our household, there’s a phenomenon known as “comma dumbass.” It shows up when you say something that sounds like it ends in “dumbass,” and probably should end in “dumbass,” …
Oh, honey, no: Listening-to-your-audience edition
Dealing with tampons is gross. (Have I completely lost you there? The bounce rate on this post is going to be monumental.) (And it’s not going to get a whole …
What if Nas was one of us?: Lil Nas X, Pro Digital Marketer
In which I ruin a good thing by over-analyzing it. As is my way. Unless you’ve been on a full media cleanse for the past six months, you’ve heard the …
Aww, man: The most disappointing brand April Fools’ pranks
April Fools’ Day can be a fun one for advertising people. It’s hardly mark-your-calendars fun, really, but it’s fun to have the freedom to think up non-campaign-related, mildly off-brand high …
Oh, honey, no: How not to do what Burger King did
You don’t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen — and cringed mightily at — the …