Ads I Wish I’d Made: Installations for a Good Cause Edition
I’ve happily and gratefully shared numerous Ads I Wish I’d Made — ads of a variety of types that are so good, by some metric or another, that it makes… …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …
Baltimore’s comma-dumbass COVID campaign
In our household, there’s a phenomenon known as “comma dumbass.” It shows up when you say something that sounds like it ends in “dumbass,” and probably should end in “dumbass,” …
How to get infographics right when it really, really matters
So here’s the deal: World Health Organization chief Tedros Adhanom Ghebreyesus has said they “hope to finish this pandemic [in] less than two years,” which seems to me to be …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …