Posts I’m Never Gonna Write
Or, more accurately, they’re posts I’m never going to post. Some of them have already been written and mothballed for various reasons. Some I might write out all the way, …
INAPPROPRIATE: Y’all, car ads used to be WRONG.
Note: The following post is more-or-less SFW, I’m pretty sure, but do consider the sensitivity level of nearby colleagues and/or your HR department before reading further.) It’s always been said …
So Xtra: Just a bunch of people dunking on the Twitter rebrand
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
One from the Vault: That’s What She Proclaimed
Note: This piece predates my freelance career considerably — we’re talking about the era of sparkly vampires, here, c. July 2009 — but the plague of writers afraid to use …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
How to (and not to) Juneteenth (c/o people qualified to talk about it)
Question: Why did Walmart apologize and withdraw their celebratory Juneteenth ice cream? Answer: Because yikes. Walmart’s Celebration Edition Juneteenth Ice Cream promised to “share and celebrate African-American culture, emancipation and …
Oh, honey, no: Copywriters vs. content writers
Recognize this? (It belonged to your father.) I’ve seen the non-annotated version floating around, sometimes with commentary (h/t Flint Cohen, most recently), and I’ve certainly heard the sentiment expressed. And …
Smelly, oppositional misfits: How not to neurodiversity
As someone with a deep and personal interest in neurodiversity in the advertising industry, I was stoked to see an article by the founders of Motto about the value of …
The CGC Participation Trophy: Funeral Home Edition
I love a challenge. When, as a baby creative, I was building out my college portfolio, I assigned myself a spec STI prevention campaign for the CDC just to see …