Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …