The 2021 Weepies
Super Bowl season gets a lot of attention for being the ad industry’s, well, Super Bowl — it’s the time when advertisers go all out, wringing every drop they can …
How to do Black Friday (if you must) ethically 2021
If it sometimes sounds like I hate anti-Black Friday, that’s probably because I… do, arguably, just a little. Like, I get it: There are economic benefits to it. The “black” …
Three brands that didn’t screw up Pride Month
Pride Month, that annual celebration of the LGBTQ+ community, is both a great party and an important acknowledgment of LGBTQ+ people’s right to freely and unashamedly exist. (If you’re reading …
Aww, man: The most disappointing brand April Fools’ pranks
April Fools’ Day can be a fun one for advertising people. It’s hardly mark-your-calendars fun, really, but it’s fun to have the freedom to think up non-campaign-related, mildly off-brand high …
Season’s greetings! (It’s still the season, right?)
Merry belated Christmas, happy remaining holidays, happy safely socially distanced New Year, and greetings for the rest of the season. From all of us. Which is to say, me, plus …
The 2020 Weepies
You’d think 2020 would be an easy year for Weepy ads — it’s been a rough year for everyone, culminating in a holiday season that will be very different from …
How to do Black Friday ethically (Pandemic Edition)
Last year, I provided a guide for how to observe Black Friday without making a very difficult shopping day even worse. (Okay, mostly I whined about having to do the …
Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
Happy Labor Day! Please safely enjoy your safe holiday safely.
Happy Labor Day! Today is a day to honor the laborers and labor movements that have contributed to the growth and success of our country. If you’re a person who …
Merry everything
Seasons greetings from everyone here at Caperton Gillett Creative. (I mean, it’s me and the dogs, but that’s an “everyone,” right?) (Right?)