The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
Twitter, X, and How to Set $5 Billion in Brand Equity On Freaking Fire
I’ve never embraced the “X” branding as a replacement for “Twitter.” Honestly, I’ve never even really gotten into the “X, formerly known as Twitter” rap common to Actual For-Real journalists …
Egad! Bad ad: The Apple iPad Pro ad
Last Tuesday, Apple released an ad for its new, improved iPad Pro — a video once, but no longer, destined for TV — and it was… controversial. And in the …
So Xtra: Just a bunch of people dunking on the Twitter rebrand
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
So you don’t have a Super Bowl spot again this year.
So, yet again, the Big Game has rolled around and you don’t have a Super Bowl spot. Do you somehow think you’re alone in that? You’re not alone. Many of …
Best Rejection Letters Ever
In my last two posts (honestly, three), I promised something fun as my apology for getting super serious and boring. And so now I bring you… rejection? No, what I …