Work I Loved: A campaign selling ginger ale
This is the third in a series of musings about work I’ve done that I loved, and what I loved about it. This is totally not self-indulgent, moderately self-promotional blather …
Would/Wouldn’ts and Have/Haven’ts, or, What My Feelings About Diegetic Music Taught Me About ChatGPT
So, I get uncomfortable watching actors, as their character, sing onscreen. I think it’s like the whole musical theater thing of, “When you’re too emotional to talk, you sing, and …
Ads I Wish I’d Made: 5 Random Selections Driven by Sleep Deprivation
So, yeah, I was up literally all night with two sick dogs (they’re fine now, I am not) and I’m not going to say I’m pooped (har), but I’m completely …
Personal brands are stupid, and we should stop trying to have them.
I’ve been freelancing full-time since 2016. Come July of next year, I’ll be celebrating a full decade of selling myself aggressively as a Person You Should Hire to Do Your …
Farewell to Dave
Yesterday, Caperton Gillett Creative had to say goodbye to our chief morale officer, Dave. Dave, Lord Puppypants von Buttstripe, Brave Dave, was my baby. He was mine from the moment …
5 Rules I Live By as a Creative
My guy and I have a fun exchange from time to time. He says I’m a professional liar, and I tell him no! How dare he! There’s a law against …
Work I Loved: A video for a children’s home
A couple of months ago, I shared an article I’d written that I’d enjoyed working on so much I felt compelled to talk about it. And lucky for me, that’s …
Why to hire autistic creatives. (The answer may surprise you.)
It’s World Autism Month, also called Autism Acceptance Month, which is great. I think knowing more about autism, and being more accepting of autistic people, is great. Let’s do that. …
Work I Loved: This one article about a passionate HIV researcher
So, yeah, I ran across an article I wrote a while ago, and re-reading it over (like you do) I found myself thinking about how much I enjoyed writing it …
Bonus Unrelated to Advertising Snow Day Content
We’re having a rare snow day here in balmy Birmingham, where the nationwide winter storm has dropped multiple inches of snow on north Alabama. We at Caperton Gillett Creative had …