The First Super Bowl Commercial (No, Not That One)
This Sunday is, of course, Super Bowl XIL, the annual national championship of pro football that more than 40 percent of viewers will be watching for the commercials. In anticipation …
Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome
So, ‘round about six weeks ago, in honor of UGA’s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns …
ACTUALLY RELATED TO ADVERTISING: Two Olympic ads are big losers
WE’RE BACK, BABY. I do not know WHAT was going on a couple of weeks ago, but it’s over, or at least over enough to let the grumpy, negative side …
Egad! Bad ad: The Apple iPad Pro ad
Last Tuesday, Apple released an ad for its new, improved iPad Pro — a video once, but no longer, destined for TV — and it was… controversial. And in the …
INAPPROPRIATE: Y’all, car ads used to be WRONG.
Note: The following post is more-or-less SFW, I’m pretty sure, but do consider the sensitivity level of nearby colleagues and/or your HR department before reading further.) It’s always been said …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
Introducing: The Creepy Awards, Super Bowl LVII
I hadn’t planned to provide any further commentary about this year’s Super Bowl ads — I’ve already done my obligatory post — but I’ve received an actual, honest-to-dog request, which …
In which I don’t have time to do a Super Bowl ad so I let a robot do it
I have lots to say about AI robots stealing my job, and you’ll hear about it, but I have a confession to make: It can be kind of helpful from …
When advertising tropes attack
Pardon my whining, but this is my blog, after all, and: Some ads make my life harder. Am I speaking professionally? Personally? Emotionally? Logistically? Is the ad industry getting me …
The CGC Participation Trophy: Funeral Home Edition
I love a challenge. When, as a baby creative, I was building out my college portfolio, I assigned myself a spec STI prevention campaign for the CDC just to see …