Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
INAPPROPRIATE.
Kraft no longer wants you to send noods. Early this month, in celebration of National Noodle Day (which is, apparently, a thing), Kraft encouraged comfort-food enthusiasts to send each other …
What the eff is happening with TikTok?
I get it: You’ve only just worked out a TikTok ad campaign, or you’ve come up with a viable TikTok strategy for your brand, or you’re one of the three …
Everyone hates your autoplay videos.
Farmers Insurance Group recently pulled a million-dollar advertising deal with G/O Media after editorial staff spoke openly about how autoplay video ads are the absolute worst. Things haven’t been smooth …