Dear Baby Creatives: The brief is not the enemy
Dear Baby Creatives, The brief is not the enemy. Is it restrictive, reductive, and occasionally written by someone who doesn’t fully understand exactly what creative does? Absolutely. But even that …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …