Dear Baby Creatives: The brief is not the enemy
Dear Baby Creatives, The brief is not the enemy. Is it restrictive, reductive, and occasionally written by someone who doesn’t fully understand exactly what creative does? Absolutely. But even that …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
Dear Baby Creatives: Advertising movies aren’t real life
Dear Baby Creatives, I mean, of course advertising movies aren’t real life. They’re movies. (If you haven’t grasped that fictional movies are fiction, you’ve got bigger issues than ad industry …
Dear Baby Creatives: You’re worth more than Exposure.
Dear Baby Creatives, When you’re just starting out, you might be tempted to take any job that comes at you, even if it’s for little to no pay, just to …