Personal brands are stupid, and we should stop trying to have them.
I’ve been freelancing full-time since 2016. Come July of next year, I’ll be celebrating a full decade of selling myself aggressively as a Person You Should Hire to Do Your …
Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Twitter, X, and How to Set $5 Billion in Brand Equity On Freaking Fire
I’ve never embraced the “X” branding as a replacement for “Twitter.” Honestly, I’ve never even really gotten into the “X, formerly known as Twitter” rap common to Actual For-Real journalists …
So Xtra: Just a bunch of people dunking on the Twitter rebrand
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
The mascots have retired, long live the mascot
(“Retirement,” “indefinite pause,” whatever.) Changing up mascots is just something brands do from time to time, for a wide variety of valid reasons — it’s become more outdated than it …
4,367 more characters on the M&Ms thing
I mean, you knew I was gonna. And before we start, do not think I’ve just gone and cranked out some Bagging On Another Creative’s Hard Work post, because it …
Facebook, Meta, and Crisis-Management Rebrands
So Facebook is becoming Meta. I mean, kind of, pretty much. The change doesn’t apply to all of Facebook — it only applies to Facebook’s overall corporate body, and the …
Robinhood’s brand-management fail
You might not know a lot about the stock market. You might not even own stock — just over 50 percent of people do. But you might have developed an …
New Year, New You, New Brand
The new year has always been a time for new beginnings, life improvements, commitment to something better. Why? Because. Because it just has. We see the fresh calendar, and we …