Personal brands are stupid, and we should stop trying to have them.
I’ve been freelancing full-time since 2016. Come July of next year, I’ll be celebrating a full decade of selling myself aggressively as a Person You Should Hire to Do Your …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Egad! Bad ad: The Apple iPad Pro ad
Last Tuesday, Apple released an ad for its new, improved iPad Pro — a video once, but no longer, destined for TV — and it was… controversial. And in the …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
Blazing-Cold Advertising Takes: Chevy’s holiday ad
What was hugely popular and widely celebrated over the 2021 holiday season? Chevy’s holiday ad. What did I legitimately love, from an artistic standpoint? Chevy’s holiday ad. What am I …