Feedbackery: 8 things to say besides “I don’t think we’re there yet”
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
“Don’t bring me problems, bring me solutions.”
Listen, I get it. You want to encourage your employees to take ownership in problem-solving. You want to help them feel empowered in making things better. You want to discourage …
Who’s Afraid of AI Copywriting?
I’m a freelance copywriter. I’m an in-house copywriter. All of my moneymaking endeavors, in fact, are writing-related. And now a fancy new AI has emerged that writes, I gotta say, …
Embracing non-toxic neutrality
This one’s for the people who’ve been called “negative.” It’s for the wearers of Resting Bitch Face. It’s for the ones with a naturally deadpan delivery that sometimes confuses people …
Dear Baby Creatives: How to Just Let the Concept Go
Dear Baby Creatives, We’re all told early on that taking criticism gracefully is an essential skill in our industry. And we have to be able to take a beloved, inspired, …
How to ask for help
Anyone who’s never been reluctant — scared, even — to ask for help when you need it can just cruise on past this post. For anyone who’s not a filthy …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …
Agency going hybrid after all? What a great idea! (Part 2 of 2)
I’m both grateful and touched that last week’s post definitely convinced you to keep your agency at least partly remote even after the pandemic winds down. (I mean, of course …
Smelly, oppositional misfits: How not to neurodiversity
As someone with a deep and personal interest in neurodiversity in the advertising industry, I was stoked to see an article by the founders of Motto about the value of …
Agency going back to the office full time? What if you, like, didn’t? (Part 1 of 2)
This is, admittedly, a pretty boring post, and unfortunately, it’s going to be followed by another pretty boring post, but I promise the post after that will be fun and …