The 2020 Weepies
You’d think 2020 would be an easy year for Weepy ads — it’s been a rough year for everyone, culminating in a holiday season that will be very different from …
Gettin’ on up there: Ageism in advertising
I had a fun post planned for this week, in observance of my birthday on Sunday. I was going to throw way back to my own times as a baby …
Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …
How to do Black Friday ethically (Pandemic Edition)
Last year, I provided a guide for how to observe Black Friday without making a very difficult shopping day even worse. (Okay, mostly I whined about having to do the …
Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
The three best presidential speechwriters of the modern era
Now, people have differing opinions about the outcome of the election (I think I’ve made it apparent which side I fall on), but I think we can all agree that …
Your legit nonpartisan guide for voting in person tomorrow
Is anyone else ready for this election to be over? I’m sure it’s just me. We’re almost there, though — Election Day is tomorrow, and while that’s certainly not the …
Impeded. (In which I cast doubt on my own ability to use words)
At the risk of flattering myself: From reading my writing, you’d have no way of knowing how hard it is for me to talk. It’s not hard for me to …
INAPPROPRIATE.
Kraft no longer wants you to send noods. Early this month, in celebration of National Noodle Day (which is, apparently, a thing), Kraft encouraged comfort-food enthusiasts to send each other …
Dear Baby Creatives: You’re worth more than Exposure.
Dear Baby Creatives, When you’re just starting out, you might be tempted to take any job that comes at you, even if it’s for little to no pay, just to …