Three ad campaigns that were definitely a copywriter winning a bet
Okay, what creative hasn’t, at least once, tried to slip some inappropriate headline or secretly vulgar graphic element into a project, just to see if you could get away with …
So you’re going to be working remote (whether you want to or not): Tips for workers and agencies
From the first tourist who came back from vacation with a suitcase full of the novel coronavirus, people of all scientific and non-scientific stripes have been speculating as to how …
Stay with me here: Maybe all corporate-speak isn’t bad
Corporate jargon is derided universally, with the possible exception of people who insist on using it. (And for all we know, those people die inside a little more every time …
Blog in the Time of Cholera: Communicating responsibly during an epidemic
Coronavirus panic serves no one — but you gotta admit, it’s pretty hard not to sometimes. Within the week prior to this posting (March 2, 2020), the U.S. has experienced: …
Today in fast-food advertising: mouth-watering vs. stomach-turning
I love a good cheeseburger. And not in a “I’m not like other girls, I like junk food” kind of way — more in a “if you haven’t had a …
How campaigns make the political really, really personal
I could — and almost certainly will — go on at length about my favorite-best and favorite-worst political ads, and this election season is sure to produce some doozies. But …
10 top moments from this year’s Oscars that weren’t about white dudes
Did anyone else get a little shiver when Issa Rae announced the nominees for the Best Director Academy Award back in January? A reminder: “Congratulations to those men.” Pregnant pause, …
The five best ads never to run during the Super Bowl
If you’d tried to run an ad during this year’s Super Bowl (I can say that, right? I can say “Super Bowl”?) you would have paid around $5.6 million for …
Dear Baby Creatives: What dues-paying isn’t
Dear Baby Creatives, Last week, we looked at the general concept of dues-paying for ad industry newbies and why, in the end, you should take a deep breath and suck …
Dear Baby Creatives: Why dues-paying is a thing
Dear Baby Creatives, I have never, not once, regretted going to work in the advertising industry. (Other people certainly feel differently. This is just me.) Has my experience in the …