Welcome, Super Bowl newbies
Super Bowl Sunday has traditionally been the Big Game for football teams and advertisers alike. And this past one, as… I don’t know, some team faced off against some other …
Robinhood’s brand-management fail
You might not know a lot about the stock market. You might not even own stock — just over 50 percent of people do. But you might have developed an …
Remote work and creativity: I mean, like, yeah
Nuclear-powered introvert though I am, I’m happy (or was, at least, pre-pandemic) to visit clients’ offices for meetings and creative sessions. I even have, on occasion, worked in those offices …
New Year, New You, New Brand
The new year has always been a time for new beginnings, life improvements, commitment to something better. Why? Because. Because it just has. We see the fresh calendar, and we …
2020: The Year That Was (Terrible)
Have you ever known someone who was just THE WORST — selfish, narcissistic, caustic, downright cruel just for fun — and then you meet their younger sibling, and they’re even …
Season’s greetings! (It’s still the season, right?)
Merry belated Christmas, happy remaining holidays, happy safely socially distanced New Year, and greetings for the rest of the season. From all of us. Which is to say, me, plus …
The 2020 Weepies
You’d think 2020 would be an easy year for Weepy ads — it’s been a rough year for everyone, culminating in a holiday season that will be very different from …
Gettin’ on up there: Ageism in advertising
I had a fun post planned for this week, in observance of my birthday on Sunday. I was going to throw way back to my own times as a baby …
Beat ‘em v. Join ‘em (2020): When brands meet fan content
Brands have a delicate balance to maintain when it comes to fan-generated content. On the one hand, intellectual property (and, for that matter, physical properly) is a real and valuable …
How to do Black Friday ethically (Pandemic Edition)
Last year, I provided a guide for how to observe Black Friday without making a very difficult shopping day even worse. (Okay, mostly I whined about having to do the …