Six things to keep in mind while crafting your holiday campaigns
You’re probably well into the process of developing holiday ad campaigns for your clients. (If not, good Lord, get it in gear.) Even so, it’s never too late to check …
Your legit nonpartisan guide for voting in person tomorrow
Is anyone else ready for this election to be over? I’m sure it’s just me. We’re almost there, though — Election Day is tomorrow, and while that’s certainly not the …
Impeded. (In which I cast doubt on my own ability to use words)
At the risk of flattering myself: From reading my writing, you’d have no way of knowing how hard it is for me to talk. It’s not hard for me to …
Happy Labor Day! Please safely enjoy your safe holiday safely.
Happy Labor Day! Today is a day to honor the laborers and labor movements that have contributed to the growth and success of our country. If you’re a person who …
“Brand Canceling”: Not Really a Thing
People are SUPER sensitive about their beans, y’all. We have discovered this by way of a recent bean-related political dustup. (Have no fear — overall, this post isn’t going to …
Signal boost: Getting there, but not quite there, on industry commitments to BLM
In the weeks since the first marches protesting against the extrajudicial execution of George Floyd (and there will be weeks to come — this is a marathon, not a sprint), …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
People are looking for more than “We’re all in this together!” from the brands they follow
The world is not okay right now. It hasn’t been for a while, for numerous reasons, but currently the nation is roiling with protests against institutionalized racism and police violence …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …