The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …
10 top moments from this year’s Oscars that weren’t about white dudes
Did anyone else get a little shiver when Issa Rae announced the nominees for the Best Director Academy Award back in January? A reminder: “Congratulations to those men.” Pregnant pause, …
How to do Black Friday ethically (or, even better, not at all)
My first grownup job out of college was at the Atlanta bureau of a national fashion-industry publication. Believe it or not, I kind of loved it. (I also made it …
Three socially aware ads that did their best
(Full disclosure: Yes, I’m a ball-busting, man-hating, bra-burning, hairy-legged feminist. I’m sure you’re shocked.) (Clarification, because I know some folks will need it: I’m not actually all of those things. …