Happy Labor Day! Please safely enjoy your safe holiday safely.
Happy Labor Day! Today is a day to honor the laborers and labor movements that have contributed to the growth and success of our country. If you’re a person who …
“Brand Canceling”: Not Really a Thing
People are SUPER sensitive about their beans, y’all. We have discovered this by way of a recent bean-related political dustup. (Have no fear — overall, this post isn’t going to …
Signal boost: Getting there, but not quite there, on industry commitments to BLM
In the weeks since the first marches protesting against the extrajudicial execution of George Floyd (and there will be weeks to come — this is a marathon, not a sprint), …
Seven considerations when you’re writing your brand’s supportive statement
It’s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all …
People are looking for more than “We’re all in this together!” from the brands they follow
The world is not okay right now. It hasn’t been for a while, for numerous reasons, but currently the nation is roiling with protests against institutionalized racism and police violence …
The Art of the PSA
PSAs are tough. To be specific: Effective PSAs are tough. Effective PSAs are tough because you’re trying to communicate with an audience that doesn’t understand what you’re talking about, is …
Look for the helpers: Things you can do to address that nauseating helpless feeling
Taking a break from advertising-related subjects for a minute: If you’re like me, you’ve been feeling kind of helpless lately as you watch healthcare workers working with minimal, shoddy, inadequate …
10 top moments from this year’s Oscars that weren’t about white dudes
Did anyone else get a little shiver when Issa Rae announced the nominees for the Best Director Academy Award back in January? A reminder: “Congratulations to those men.” Pregnant pause, …
How to do Black Friday ethically (or, even better, not at all)
My first grownup job out of college was at the Atlanta bureau of a national fashion-industry publication. Believe it or not, I kind of loved it. (I also made it …
Three socially aware ads that did their best
(Full disclosure: Yes, I’m a ball-busting, man-hating, bra-burning, hairy-legged feminist. I’m sure you’re shocked.) (Clarification, because I know some folks will need it: I’m not actually all of those things. …