5 pharmaceutical ad tropes that look pretty good right about now
It’s funny consuming media these days. I know I’m not the only person who does it — watches a show or sees a commercial with four un-masked people meeting up …
Audience participation: This is the part of the show where we ask, “How are you doing?”
So we’re now… I don’t know, more than several days into the quarantine. I guess it varies, depending on location and on what you consider to be the start of …
Your vaguely advertising-adjacent summer reading list
They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as …
12 tools that help me focus when it’s really SQUIRREL
Knock, knock. Who’s there? Kid with ADHD. Kid with ADHD — Want to go ride bikes? I’m allowed to make that joke, because I have what doctors refer to as …
Two Truths and a Lie: Work From Home edition
Three things you should know about me: 1. I’ve been working from home exclusively for nearly four years now. 2. I love it. 3. I’m also kind of done with …
A Reluctant 2019 Year in Review
I wasn’t planning to do a Year in Review this year, because honestly, they’re kind of played out. But then I got a strongly worded email from the Blog Police …
Merry everything
Seasons greetings from everyone here at Caperton Gillett Creative. (I mean, it’s me and the dogs, but that’s an “everyone,” right?) (Right?)
Ads I Wish I’d Made
I’ve been interested in advertising — like, as in doing advertising — since I was a little kid. I was about seven when my cousins came to visit and brought …