Writing is like music, and I mean that literally
So, I’m a music person. Always have been. You might have picked up on it from my previous musical blatherings, or the fact that my entire advertising career came about …
Anyone can be creative, and I sincerely mean that, please.
There is, and probably always has been, an epidemic of people thinking they aren’t and/or can’t be creative, and it sucks beyond the telling of it. It’s not specific to …
Work I Loved: A campaign selling ginger ale
This is the third in a series of musings about work I’ve done that I loved, and what I loved about it. This is totally not self-indulgent, moderately self-promotional blather …
Ads I Wish I’d Made: 5 Random Selections Driven by Sleep Deprivation
So, yeah, I was up literally all night with two sick dogs (they’re fine now, I am not) and I’m not going to say I’m pooped (har), but I’m completely …
Personal brands are stupid, and we should stop trying to have them.
I’ve been freelancing full-time since 2016. Come July of next year, I’ll be celebrating a full decade of selling myself aggressively as a Person You Should Hire to Do Your …
Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Creativity cage match: The human brain vs. ChatGPT
So. In a previous post, I addressed the question of whether it matters if content was written by ChatGPT and came up with the bold, definitive answer of “sometimes no, …
I have Feelings about portfolio schools.
I am not against portfolio schools. That needs to be said first. I do not think they are without value. If you hail from Miami Ad School or Denver Ad …
Is ChatGPT cheating? And other boring questions
First off, this is y’all’s fault. I didn’t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post making fun of all the “how to clock ChatGPT” …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …