Three times violating brand standards worked out (and one time it should have)
An inherent part of my job as an ad creative is to adhere to brand standards. The brand is important, and you can’t go all willy-nilly with the branding and …
Creativity cage match: The human brain vs. ChatGPT
So. In a previous post, I addressed the question of whether it matters if content was written by ChatGPT and came up with the bold, definitive answer of “sometimes no, …
I have Feelings about portfolio schools.
I am not against portfolio schools. That needs to be said first. I do not think they are without value. If you hail from Miami Ad School or Denver Ad …
Is ChatGPT cheating? And other boring questions
First off, this is y’all’s fault. I didn’t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post making fun of all the “how to clock ChatGPT” …
The Definitive Copywriting vs. Content Writing: Justin Returns
Last week, we met Justin, the super-elaborate personification of a brand I’ve worked with in the past. And I promised our buddy Justin, believe it or not, has a lot …
Brand persona, personality, cohesion, and Justin
So, here’s the thing about brands: We talk about brands having a face and a voice. We talk about trying to build relationships and trust. We talk about growing a …
Weird English-language rules you didn’t realize you were already following
I’ve generally made it clear that I’m a big fan of understanding, and then strategically breaking, rules. I’m a fan of rules that make sense and contribute to smooth operational …
NaNoWriMo’s AI BS
NaNoWriMo has come out with a statement of “If you don’t write the novel yourself, we’re cool with that.” And people have things to say about it. NaNoWriMo — National …
7 tips for feeling comfortable in front of the camera
Am I comfortable in front of the camera? Hilarious. You’re adorable. Point a camera at me, and I have a tendency to fully dissociate — just mentally bail and hope, …
Free ebook download: When to Trust a Robot
So, around 40% of marketers say they don’t fully know how to effectively use generative AI. And that’s understandable, because there’s a lot to get, but it means marketing leaders …