Anyone can be creative, and I sincerely mean that, please.
There is, and probably always has been, an epidemic of people thinking they aren’t and/or can’t be creative, and it sucks beyond the telling of it. It’s not specific to …
Adversarial marketing: The audience isn’t the enemy.
I’ve said in the past that one reason I love advertising is that it’s creativity you can win at. You’ve got goals, indicators, KPIs, and you’re being creative while also …
How to roll out a social initiative unbadly
In our current national moment, when authoritarianism looms and the First Amendment is under attack, action needs to be taken. Support needs to be provided. Voices need to be raised. …