Five Lazy-Ass Advertising-Related Halloween Costumes
So as of this writing, it’s October 27. Friday. Halloween is on Tuesday, and if you haven’t picked out your costume by now, you’re cutting it close. I mean, you’re …
So as of this writing, it’s October 27. Friday. Halloween is on Tuesday, and if you haven’t picked out your costume by now, you’re cutting it close. I mean, you’re …
Note: The following post is more-or-less SFW, I’m pretty sure, but do consider the sensitivity level of nearby colleagues and/or your HR department before reading further.) It’s always been said …
So, the notoriously business-savvy Elon Musk has decided to bail on over a decade of brand equity by rebranding Twitter to… X. The dude apparently has a thing about the …
Fun fact: Players at the 2023 Women’s World Cup will be earning, on average, just 25 cents for every dollar earned by men at the 2022 Men’s World Cup, which …
Note: This piece predates my freelance career considerably — we’re talking about the era of sparkly vampires, here, c. July 2009 — but the plague of writers afraid to use …
As a non-art director, I’ve always been a fan of visual solves. I mean, I kind of hate them, because I’m a copywriter and they don’t have copy on them …
The relationship between creative and creative director is a sacred, supportive one, a connection that encourages collaboration and values openness and vulnerability and HAHAHA no sometimes they suck, and sometimes …
June is Pride Month, and I was trying to think of something to post about, whether it’s brands doing right during Pride Month (uplifting, but done already) or Target’s disappearing …
“Take another pass at it.” “Keep going.” And the dreaded, “I don’t think we’re there yet.” If you’re a baby copywriter, you’ve found yourself bewildered by at least one of …
Currently, the Writer’s Guild of America is on strike for a number of reasons, all of them perfectly valid: better pay in general, better streaming residuals specifically, better pensions and …