The 2021 Weepies
Super Bowl season gets a lot of attention for being the ad industry’s, well, Super Bowl — it’s the time when advertisers go all out, wringing every drop they can …
How to make ads on the fly like Ryan Reynolds
Update 12/17: And Just Like That… Peloton has pulled the ad because it turns out Chris Noth might be a rapist. The turnarounds keep turning. All indications are that Maximum …
DBC Reader Question: How do you write about boring stuff?
I’m here for your, Baby Creatives. I’m here to answer your questions, soothe your nerves, and give you the benefit of my [hrumph]teen years’ experience in the industry. And that’s …
How to do Black Friday (if you must) ethically 2021
If it sometimes sounds like I hate anti-Black Friday, that’s probably because I… do, arguably, just a little. Like, I get it: There are economic benefits to it. The “black” …
Facebook, Meta, and Crisis-Management Rebrands
So Facebook is becoming Meta. I mean, kind of, pretty much. The change doesn’t apply to all of Facebook — it only applies to Facebook’s overall corporate body, and the …
When advertising tropes attack
Pardon my whining, but this is my blog, after all, and: Some ads make my life harder. Am I speaking professionally? Personally? Emotionally? Logistically? Is the ad industry getting me …
Drowning in the Deepest of Dives
I am a collector of information. I’m not a hoarder — once I have it, I distribute it gleefully, whether you want it or not — but my mind palace …
Baltimore’s comma-dumbass COVID campaign
In our household, there’s a phenomenon known as “comma dumbass.” It shows up when you say something that sounds like it ends in “dumbass,” and probably should end in “dumbass,” …
The 2021 Olympics Ads Olympics* (*please don’t sue me)
I know 2021 has been a weird year for anything Olympics-related because, well, there wasn’t supposed to be an Olympics in 2021. The Olympics were supposed to be last year, …
Why, and when, and how to break the rules of writing, and why you maybe shouldn’t
You rebel, you. You rulebreaker. You’re audacious. And you know what? That’s cool. That’s not the end of the world. If you know why the rules are there, and you …