A Reluctant 2019 Year in Review
I wasn’t planning to do a Year in Review this year, because honestly, they’re kind of played out. But then I got a strongly worded email from the Blog Police …
I wasn’t planning to do a Year in Review this year, because honestly, they’re kind of played out. But then I got a strongly worded email from the Blog Police …
Seasons greetings from everyone here at Caperton Gillett Creative. (I mean, it’s me and the dogs, but that’s an “everyone,” right?) (Right?)
The holidays tend to be an emotional time. There’s a lot of lots. Lots of togetherness. Lots of food. Lots of stress, crowds, and expenses. Lots of people you haven’t …
I’ve been interested in advertising — like, as in doing advertising — since I was a little kid. I was about seven when my cousins came to visit and brought …
Dear Baby Copywriters, Congratulations on choosing one of the few fields that let you use your creative writing skills while also making an amount of money. I’m sorry that all …
My first grownup job out of college was at the Atlanta bureau of a national fashion-industry publication. Believe it or not, I kind of loved it. (I also made it …
(Full disclosure: Yes, I’m a ball-busting, man-hating, bra-burning, hairy-legged feminist. I’m sure you’re shocked.) (Clarification, because I know some folks will need it: I’m not actually all of those things. …
You wouldn’t think someone who’s introverted nearly to the point of misanthropy would be a badass interviewer, but I’m full of surprises. I think it’s because I love hearing stories, …
Farmers Insurance Group recently pulled a million-dollar advertising deal with G/O Media after editorial staff spoke openly about how autoplay video ads are the absolute worst. Things haven’t been smooth …
Mr. Clean. The Brawny Man. The Jolly Green Giant (and the Little Green Sprout). Don’t get me wrong — they’re all classic costumes, and any advertising professional should be proud …