The Client: Buffalo Rock Company, a regional soft drink bottler

The Challenge: Celebrate the 100th birthday of a beloved grape soda as it truly deserves to be celebrated.

The Solution: Those who grew up outside of the Southeast might not appreciate precisely how great a fixture Grapico is in its native land. Trust me: It is. In honor of the soda’s 100th anniversary, we honored the exceptionally Southern Southern Thing that Grapico is — as Southern as an empty bread aisle in preparation for a snowy forecast, or as Southern as mac and cheese as a vegetable option at a meat-and-three. A microsite takes Grapico fans, old and new, though the history of the soda, showing off packaging through the years and then helping locate the nearest Grapico for visitors in search of an intensely grapey, intensely Southern experience.

The Site:  Grapico: A Southern Thing for 100 Years

The Credit:  Agency: o2ideas; art directors: Ellen Hutchings, Rob Hardison; interactive art director: Andrew Handley

There's actually a whole campaign.