The Client: Buffalo Rock Company, a regional soft drink bottler

The Challenge: Inspire bar and restaurant customers to spice up their boring old cocktails with the intense southern spice of Buffalo Rock Ginger Ale.

The Solution: A large part of the quest to make Buffalo Rock's sweet, spicy golden ginger ale a mixer of choice for local bars and restaurants was increasing demand among their customers—inspiring them to request a more exciting ginger ale for their classic cocktail. These ads, appearing in Good Grit magazine, highlight Buffalo Rock Ginger Ale's value both as a mixer and as a longtime Southern favorite, encouraging readers to spice up their favorite cocktails (and even holiday punch) with the Southern spice of Buffalo Rock.

The Credit: Agency: o2ideas; art directors: Jenny Burrows, Ellen Hutchings

Here's the rest of the campaign.